Comfy Wins "Concours Lepine" Gold Award for #1 Technology Innovator during Product Line Pre-launch at the 2004 Univers D'Enfants Toy Fair

Paris, France, January 14, 2004

Comfy, the creator of a toddler's first play & learn PC keyboard and software, has been honored with a gold award for its outstanding achievement in technology innovation for its new product - MiniClick Le Clavier-Ordinateur (Easy PC Play & Learn Comfy Keyboard).

The French Association of Inventors (A.I.F.F.) honored Comfy as the winner of the annual "Concours Lepine" award at the Salon Univers D'Enfants 2004 toy fair held in Paris, France. The exposition opened the season for European trade shows and was attended by about 8,000 members of the toys, games, children's publications, and multimedia industries.

"It was very encouraging to win this award" says Jean-Edouard Cretois, CEO of Comfy France "because it confirms our confidence as we drive to successfully penetrate Comfy products in the French market." Along with this award, Comfy received complimentary TV and press promotions as well as exhibition space at the April 2004 Foire de Paris and 2005 Salon Univers D'Enfants expositions.

At the exposition, Comfy France pre-launched its new product line, showcasing the new USB Comfy Keyboard ™ - Easy PC Play & Learn Comfy Keyboard and software titles of interactive games in 16 different languages for children between the ages 1-5.

"Congratulations to Comfy France for receiving this significant award" said Shai Shahal, CEO of Comfy. "This award is another testament to Comfy's commitment to quality and innovation and is encouraging to receive once again international recognition for the development of the Easy PC Play & Learn Comfy Keyboard created for the benefit of our kids."

About Comfy

ComfyWare Ltd. is an international company based in Israel that develops, manufactures and markets interactive software and integrated hardware products for toddlers and preschoolers, ages one to five. With Comfy, both toddlers and young children can enjoy the rich world of computer edutainment through interactive multimedia products, without having to use a mouse or a standard keyboard.

Since its establishment in 1993, the company's products have been sold across the globe, translated into 16 languages, and have won numerous awards for its high-quality products. Comfy awards include: Concours Lepine 2004 Gold Award for Innovative Technology, EuroPrix 2000 award for its Elmo's Computer Phone™ and Bert & Ernie's Computer Phone™; nominated best multimedia product in Europe, in the children's category. Comfy is a highly popular children's brand, reaching more than forty percent of its local potential market.